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Introduction to Franchising
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Franchising in the Middle East
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Back to introduction
What is franchising?
Types of franchising
What are the advantages and disadvantages of franchising?
How is franchising different to other third party relationships?
How can a business be franchised?
The terminology of franchising
Structuring a franchise
Developing a business for franchising
The pilot operation
Recruiting franchisees
The Manual
The franchise agreement
Development schedule
General obligations of both parties
Sale of the franchisee's rights
Franchise disputes
Forms of dispute resolution
Litigation
Choice of forum and choice of law clauses
What information should a franchisor give to a prospective franchisee?
Selecting developers, master franchisees and unit franchisees


 

How is franchising different to other third party relationships?

Franchising offers perhaps the best risk - control ratio out of all methods of growth available to businesses.

As can be seen on the graph, more traditional ways of distributing goods or services, such as agents or distributors may reduce financial risk but do not allow the principal to exert any real element of control.

Mediums such as subsidiaries or joint ventures allow a higher degree of control but involve a far greater degree of financial risk.

Franchising allows a greater degree of control - especially over the more important issues such as branding, methodology and mergers, while substantially reducing the financial risk as it requires a lesser investment of capital by the franchisor. This in turn enables a higher rate of controlled growth as compared to more common forms of corporate development.

   

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